I never understood why a company would outsource for their social media needs.
The reason is now clear. I never understood this because there is no logic behind it.
Outsourcing social media happens for two reasons. The first is that Public Relations (PR) firms or advisors are becoming increasingly worried about what their role is in the business environment. Information is available to companies and people about what they should and can do for marketing and advertising. There is less and less need for an all inclusive PR management role to handle all communication.
The second reason is that employees, managers and companies are not educated on social media so they listen to their PR managers/advisors and send the work to be done elsewhere at inflated costs. Social media companies realize this and are providing more learning tools. Plus, as time rolls on and social media becomes a normal part of our lives people will naturally pick it up one piece at a time, especially the people whose salaries depend on beating this learning curve.
People claiming to be social media experts and gurus and those PR professionals looking to scalp a dollar from the company they claim to want to help will need to look else where for that resource as social media moves in-house.
Tisk, tisk PR people. What happened to mutually beneficial relationships.
The Art Of Adaptation: You have limited resources. It’s up to you how you divide them up.