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Digital Generosity

September 20, 2012 — Leave a comment

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Twitter, Facebook, Google+ and other social networks are being abused. The main purpose behind them is to assist in developing or maintaining relationships and communication.

Many people and companies, more so, are using them as a one-way mass communication blast promoting products and asking you to buy.

Contrary to what these people think social media platforms reward what could be called digital generosity. When you contribute something of value like a blog post, comment or advice to a question posted in a forum, you help build a digital space where people want to listen to you.

In order to successful and gain any monetary, marketing or sales value from social media you need to be a giver… Not a taker.

The Art Of Adaptation: Always add more value than you take.

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In Quick Posts (QP) , , , , ,
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10 Ways To Increase Traffic… Fast

September 8, 2012 — Leave a comment

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These are my 10 quick and easy steps to getting more blog traffic.

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If you write quality work people will want to read it.  Two major pitfalls are:

1) Spelling and grammar issues.

2) Lack of research.

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This is what draws the reader in.  If you don’t grab their attention in the first 1-3 seconds… You won’t!

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Set a schedule and stick to it so that your readers may develop the habit of reading your post, each day, week or month… actually if your only posting once a month, just quit.

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This simplifies everything.  What is easier to recite?

http://www.blogname.wordpress.com

or

http://www.blogname.com

EXACTLY!

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This can be done very bluntly or subliminally… just make sure it is front of mind for you.

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To many people have “RSS” e-mail subscription.  There shouldn’t be an “OR” you should provide both options and let the viewer decide.  The link to both of these options should also be in the top right hand corner if possible to increase effectiveness and ease for your potential subscribers.

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If you want people to every find your posts, videos, or what ever else, in the abyss of information out there make sure that your stuff is at the top of Google searches by using quality and relative tags, make sure you link to other sources if you are using their information (Google: Pingback).  This won’t help you initially but if we create a culture of attributing credit to people you will eventually receive pingbacks which will help you.

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Link your platform to Facebook, Twitter and any other social media you use.  The first two alone have what… a ka-zillion users between them.

Who doesn’t want to tap into that potential readership?

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Do this for every single comment when your platform is just getting off the ground.  After you have so many comments that replying to all of them would likely take more time than you spend writing a post or uploading your beautifully constructed content, then it’s time to focus on specific comments and making sure your comments add value to the conversation.

Example of comments which are useless:

Thanks!

Aww, I appreciate that!

How so?

You’re opinion is lame.

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Platforms usually don’t stand alone.  At least not the good ones.  They are part of a community.  People in communities have relationships with each other and want to know they are appreciated… just like you want to know if people like what you’re sharing.

So show them you care.  What goes around comes around.

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This is next level.  I think of it like this:

Q:

Do I wish I had as many followers as that person?

Do I want those type of followers?

Do I want to be part of that community?

A:

YES!

Then tape into that resource.  Contact the person and contribute.

The Art Of Adaptation:  Platforms should be a two-way street of symmetrical communication where everyone is getting high off the fumes of mutual beneficially relationships… What the hell did they put in this latte?

In Get down to BUSINESS , , , , , , , ,
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Perspectives Available Here: Has Social Media Changed The Way We View The Olympics?

August 15, 2012 — 5 Comments

After the London Olympics 2012 there was a lot of talk about social media and what role it plays in an event of this magnitude.  People are wondering if social media changes the way we view the Olympics.  My take is that social media is evolving and adapting very effectively into sporting events.
When it comes to actual media consumption and how I see the events I still watched mostly television for live events and highlights.  I think social media plays a part in alerting people to available highlights posted on YouTube or other sites but for the most part since I wasn’t in London I like to feel more connected and in the moment which only live TV can do… highlights from social media doesn’t cut it.

As for written communication and public opinion… that is a whole different ball game.  I think people today are becoming more accustom to quick updates that are brief, such as status updates on Facebook or even shorter the 150 character tweets.  The who, what, when, where and records broken are summed up easily here.

Social media also provides a way for people to connect in real-time.  Take for example the fact that there were more tweets in a single day at this Olympics than the entire Beijing Olympics combined.  Even athletes are taking the time to post tweets and connect with fans in a way that wasn’t possible before the social media up rise.

The way we view the Olympics is different now.  We have our perspective but now we also get every other perspective that is echoed through a smart phone.
The Art Of Adaptation:  Communication is ever evolving.  The best way to adapt is to participate… communicate  (AKA – Get a Twitter Account). 

In Get down to BUSINESS, This is for ATHLETES , , , , , , ,
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Nothing In Biology Makes Sense Except In The Light Of Evolution

March 16, 2012 — Leave a comment

Adaptation and evolution go hand in hand. Unfortunately the human race is no longer evolving. Why, you ask?

Harvey Fineberg, medical ethicist, provides insight into why this is. My understanding of this concept is not as thorough as his but it is clear that a species that evolves is the one that best adapts to its environment.

Fineberg claims that we as a species are no longer evolving, changing, adapting for two main reasons. One, because of advances in medicine we have enabled humans to live with genes that would normally be selected out. Such as some diseases. Two, we as a species, have configured our environment so effectively that it adapts to us. We do this through architecture, manipulation of landscape and many other ways.

So until there is isolation among populations of people or environmental changes that we will need to adapt to we will remain the same. Fineberg talks about the colonization of the moon or another plant being necessary in order to create those conditions.

He also goes on to explain Neo-Evolution which is how he believes we will need to engage in to evolve.

I propose that he is probably right about the physical evolution of people. This will be an issue in the long run but where is there is a problem there is also an opportunity. While we are not physically evolving, this is the perfect opportunity to develop and foster mental evolution. This generation will pass on genes of those people who are capable to thinking abstractly and creatively enough to solve these world problems ushering in a new generation of great thinkers. These people will be able to adapt to new environments like the internet; digital environments which we create.

The Art Of Adaptation: Get involved in the discussion on evolution and engage mentally with progress in technology. Damn it…. get Facebook and Twitter.

What do you think about the trajectory of evolution and the path it is now on?

Post your comments and check out Fineberg’s TEDTalk.

In Technology, The sweet SCIENCE , , , , , , , , , , , , , ,
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