The Art Of Adaptation

After the London Olympics 2012 there was a lot of talk about social media and what role it plays in an event of this magnitude.  People are wondering if social media changes the way we view the Olympics.  My take is that social media is evolving and adapting very effectively into sporting events.
When it comes to actual media consumption and how I see the events I still watched mostly television for live events and highlights.  I think social media plays a part in alerting people to available highlights posted on YouTube or other sites but for the most part since I wasn’t in London I like to feel more connected and in the moment which only live TV can do… highlights from social media doesn’t cut it.

As for written communication and public opinion… that is a whole different ball game.  I think people today are becoming more accustom to quick updates that are brief, such as status updates on Facebook or even shorter the 150 character tweets.  The who, what, when, where and records broken are summed up easily here.

Social media also provides a way for people to connect in real-time.  Take for example the fact that there were more tweets in a single day at this Olympics than the entire Beijing Olympics combined.  Even athletes are taking the time to post tweets and connect with fans in a way that wasn’t possible before the social media up rise.

The way we view the Olympics is different now.  We have our perspective but now we also get every other perspective that is echoed through a smart phone.
The Art Of Adaptation:  Communication is ever evolving.  The best way to adapt is to participate… communicate  (AKA – Get a Twitter Account).